I am a strategic marketing and communications leader with over 20 years of experience driving growth across the non-profit, media, and private sectors. My expertise lies in blending creative storytelling with data-driven strategy to support economic and business development initiatives.
Throughout my career—from managing national media brands at Bell Media to leading regional advocacy at SICA—I have focused on building resilient marketing systems that scale. I specialize in navigating complex stakeholder environments, fostering cross-sector partnerships, and delivering integrated campaigns that move the needle on workforce development, sustainability, and regional economic impact.
Marketing and Communication | 2022 – Present
I lead marketing and communications with a focus on industry advocacy and economic development within BC’s construction sector. I align content strategy with regional business needs to support workforce growth and industry sustainability.
Economic Advocacy: Lead targeted campaigns that promote professional standards and support regional economic development through construction and infrastructure advocacy.
Business Growth: Grew SICA’s LinkedIn community by 43% and Facebook/Instagram by 26% through organic engagement strategies that connect members with vital industry resources.
Stakeholder Communication: Manage integrated marketing efforts—from branding to event strategy—to ensure a consistent, professional voice that strengthens SICA’s position as a provincial leader.
Workforce Development: Align digital outreach and public education to address labor market needs, ensuring the industry remains a key driver of the regional economy.
Digital Content Producer | 2015 – 2021
Produced digital content for major national brands, including Virgin Radio and Move 101.5. I specialized in high-pressure environments, managing web and social content under tight deadlines.
Played a key role in the strategic rebranding of Sun FM and EZ Rock to Virgin and Move.
Managed multimedia production, including video editing in Adobe Premiere and Final Cut Pro.
Administered multiple CMS platforms to ensure brand consistency across 8 radio and news websites.
Digital Marketing and Communications Strategist | 1996 – 2015
Operating as a consultant and strategist, I developed long-term marketing solutions for the hospitality, real estate, and public sectors.
Locations West: Led multi-year campaigns for the Ramada Inn and Coast Hotel, overseeing PR and brand strategy.
Naramata Benchlands: Managed the full brand identity and digital sales strategy for a high-profile, multi-million dollar real estate development.
Kelowna Museums: Designed exhibits and print materials for the city’s 100-Year Centennial.
Marketing and IT Manager | 2014 – 2015
A dual-role position where I managed the company’s digital presence and internal technical infrastructure.
Designed and executed all promotional materials for print, radio, and social media.
Managed a production crew for vehicle vinyl graphics and signage.
Maintained all internal networks and hardware to ensure zero operational downtime.
Marketing and Communication Manager | 2009 – 2011
Focused on scaling distributor networks across North America through data-driven campaigns.
Managed executive-level Salesforce reporting and regional sales tactics.
Facilitated marketing operations during the company’s merger into Mircom.
Recreation Director | 2003 – 2005
Led operations for a community center, focusing on regional growth and public engagement.
Secured $150,000 in fundraising for the Keogan Park land acquisition.
Coordinated large-scale community events and reported directly to the Board of Directors.
Digital Media Instructor | 2001 – 2003
I taught core design and marketing modules, preparing students for careers in the creative industry. My curriculum focused on technical proficiency in the Adobe Creative Suite, typography, and digital imaging.
Developed and delivered courses on web design, electronic page layout, and visual communication.
Integrated business planning and marketing strategy into the program to give students a practical understanding of the industry.
Head Office – Graphic Designer | 1996 – 1998
Based in the marketing department at the head office, I managed advertising design and production for branch stores across the region.
Executed full-scale layouts, advertising campaigns, and pre-press coordination under tight retail deadlines.
Handled product photography and custom illustrations to create unique promotional materials.
Designed original characters and visual assets to enhance brand recognition and customer engagement.
Bachelor of Media Arts | Digital Communication and Multimedia
Abbotsford / Mission, BC
Integrated Skillset: Developed a multidisciplinary approach combining Graphic Design, Digital Media, and Illustration with Business Development & Marketing.
Strategic Focus: Focused on the intersection of visual storytelling and brand strategy, preparing for leadership roles in creative direction and digital communications.
DAM – Communications and Media Technology Diploma | Digital Animation
Burnaby, BC
Animation & VFX: Advanced training in 2D Illustration and 3D Animation, specifically focusing on character development and cinematic storytelling.
Technical Certifications: Professional certification in Maya and Softimage 3D Animation programs.
Production Skills: Hands-on experience in Camera Operations and Professional Lighting for digital media.
Vibe Code Your Weekly Productivity App: Build with Gemini 3.0 in Google AI Studio & Google Antigravity
LinkedIn – Issued Jan 2026
Generative AI for Business Leaders
LinkedIn – Issued Jun 2025
Introduction to Prompt Engineering for Generative AI
LinkedIn – Issued Jun 2025
Generative AI for Digital Marketers
LinkedIn – Issued Jun 2025
Predictive Customer Analytics
LinkedIn – Issued Feb 2021
Managing Brand Reputation
LinkedIn – Issued Jan 2021
Developing Your Emotional Intelligence
LinkedIn – Issued Dec 2020
Ready to elevate your brand? Whether you’re looking for a fresh marketing strategy, engaging content, or stunning visuals, I’m here to help. Let’s turn your ideas into action. Contact me today!
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