Executive Leader & Strategic Operations Architect
For over 20 years, I have navigated the intersection of corporate communications, business development, and executive leadership to drive sustained regional growth. I operate as a strategic catalyst—engineering the systems, teams, and operational frameworks that allow organizations to scale effectively. My expertise spans high-level stakeholder management, economic advocacy, and steering complex organizational transformations. With a proven track record in architecting comprehensive corporate rebrands, scaling North American distributor networks, and leading multi-million dollar real estate development initiatives, I provide the visionary leadership and tactical oversight required to turn market challenges into lasting legacies.
WORK HISTORY
SICA | Southern Interior Construction Association
Marketing and Communication | 2022 – Present
Strategic Leadership & Economic Advocacy
Intergovernmental Advocacy: Orchestrated high-stakes communication frameworks to advance regional infrastructure policy, successfully establishing the organization as a central authority for provincial professional standards and regulatory alignment.
Digital Transformation & Audience Intelligence
Omnichannel Growth: Engineered data-backed engagement architectures that catalyzed a 43% surge in LinkedIn community interactions and a 26% expansion across Meta ecosystems through predictive content modelling.
Reputation Management & Brand Governance
Stakeholder Diplomacy: Oversee enterprise-wide brand standards and corporate identity for high-profile regional initiatives, ensuring a unified, authoritative presence and seamless, consistent messaging across diverse stakeholder groups.
Economic Resiliency & Market Alignment
Strategic Workforce Integration: Synchronize digital outreach with macro-level labor market analytics to address systemic skills gaps and fortify regional economic stability through targeted public engagement.
Bell Media
Digital Content Producer | 2015 – 2021
Brand Transformation: Orchestrated the regional digital rollout for the national rebranding of Sun FM, EZ Rock and The Bear to Virgin Radio, Move 101.5. and Pure Country and in Northern and Southern BC.
Operational Excellence: Managed end-to-end multimedia production for 8 national news and radio brands, maintaining 100% brand integrity under high-pressure daily cycles.
Digital Governance: Governed complex CMS ecosystems to ensure cross-platform editorial and visual consistency.
Artistic World Graphics
Digital Marketing Strategist (Consultant) | 2011 – 2015
Public Sector & Museums: Designed and produced large-scale exhibit displays and digital content for the Kelowna Museums’ 100-Year Centennial, merging historical storytelling with public engagement.
Portfolio Management: Led long-term PR and brand strategy for Locations West, Ramada Inn, and Coast Hotels. Capital Development: Directed brand identity and digital sales strategy for the Naramata Benchlands (T&M Group), facilitating sales for multi-million dollar property inventories.
Industrial Brand Strategy: Provided high-level consulting for Wholesale Graphix (SledFX), Auto Art Xtreme, and Signs49, optimizing workflows and aligning creative assets across digital and print channels.
Automotive Marketing & IT: Integrated marketing automation and managed IT infrastructure for a regional automotive dealer, streamlining digital presence and customer lead tracking.
EARLY CAREER FOUNDATIONS
- Marketing Manager | Signalink Technologies (2009–2011): Managed marketing operations and brand continuity during the strategic corporate takeover by Mircom, stabilizing relations with North American distributors.
- Digital Media Specialist | Women’s Enterprise Centre (2008–2009): Developed high-impact advertising frameworks and translated campaign analytics into growth insights.
- Recreation Director | RDOS (2003–2005): Managed regional facility operations and secured $150,000 in capital funding for land acquisition.
- Digital Media Instructor | Vancouver Career College (2001–2003): Developed curriculum for Typography, Web Design, and Adobe Creative Suite.
- Senior Graphic Designer | RONA Head Office (1996–1998): Managed national advertising and pre-press for the national corporate headquarters.
University of the Fraser Valley (UFV)
Bachelor of Media Arts | Digital Communication and Multimedia
Abbotsford / Mission, BC
-
Integrated Skillset: Developed a multidisciplinary approach combining Graphic Design, Digital Media, and Illustration with Business Development & Marketing.
-
Strategic Focus: Focused on the intersection of visual storytelling and brand strategy, preparing for leadership roles in creative direction and digital communications.
LaSalle College Vancouver (Formerly Center for Digital Imaging and Sound)
DAM – Communications and Media Technology Diploma | Digital Animation
Burnaby, BC
-
Animation & VFX: Advanced training in 2D Illustration and 3D Animation, specifically focusing on character development and cinematic storytelling.
-
Technical Certifications: Professional certification in Maya and Softimage 3D Animation programs.
-
Production Skills: Hands-on experience in Camera Operations and Professional Lighting for digital media.
ONLINE LEARNING
Non Profit Management 101
Foundations of Nonprofit Leadership and Strategy
Nonprofit Operations: Finance, Technology & Fundraising
Indigenous Canada – University of Alberta
Vibe Code Your Weekly Productivity App: Build with Gemini 3.0 in Google AI Studio & Google Antigravity
Vibe Coding Your First Agent with Google Gemini
Build with Gemini 3.0 in Google AI Studio & Google Antigravity
Generative AI for Business Leaders
Introduction to Prompt Engineering for Generative AI
Predictive Customer Analytics
Managing Brand Reputation
