Executive Qualifications & Career Highlights

Directed comprehensive organizational communications, provincial advocacy, public relations campaigns, and Board communications for the Southern Interior Construction Association, representing hundreds of regional trade contractors, consultants, and infrastructure professionals.

• Publication Editorial & Layout: Directed the editorial content development, member feature profiles, and InDesign layout for biannual construction magazines and official annual reports, delivering accessible technical, commercial, and civic publications.
• Objective Infrastructure & Member Updates: Produced clear-language member and public updates on regional infrastructure priorities, prompt payment legislation, procurement best practices, and construction workforce trends across the Southern Interior.
• Board Submission Research (2025 Kelowna Chamber Win): Spearheaded the comprehensive organizational research, narrative strategy, and submission dossier that secured the prestigious 2025 Business Excellence Award for SICA and its Board of Directors.
• Regional Event Logistics & Operations: Managed event communications, corporate partnerships (The Home Depot), and operational logistics for the Contractors, Consultants and Owners (CCO) Conference and regional golf tournament series scaling to 288 players across the Southern Interior.

Managed digital content marketing, station web CMS operations, and multi-channel promotional campaigns across Bell Media's high-volume British Columbia broadcast network, focusing on rigorous tactical execution under strict daily publishing deadlines.

• High-Volume Web CMS Management Under Strict Daily Deadlines: Published and administered time-sensitive digital news, music, contest, and civic content across 8 BC news and radio station web platforms under rigid daily broadcast cycles.
• Visual & Brand Consistency: Maintained visual, tonal, and brand standard integrity across 8 distinct radio and television brands throughout Northern and Southern British Columbia.
• Regional Digital Rollouts: Orchestrated the regional digital rollout schedules for the national rebrands of Sun FM to Virgin Radio and EZ Rock to Move 101.5, synchronizing web assets, app portals, and on-air messaging.
• Community Outreach Campaigns: Produced and distributed digital deliverables for high-profile community initiatives, including broadcast features supporting JoeAnna's House (Kelowna General Hospital Foundation) and regional agricultural innovation.

Collaborated closely with curatorial staff and museum educators to celebrate Kelowna Museums' landmark 100-Year Centennial milestone through clear visual storytelling and accessible civic engagement.

• Clear Visual Storytelling: Translated historical narratives, archival records, and curatorial research into engaging, clear-language interpretive panels and exhibition collateral.
• Civic Educational Displays: Designed historical interpretive signage and educational print materials celebrating Kelowna Museums' 100-year centennial for thousands of Central Okanagan residents, students, and tourists.
• Public Heritage Engagement: Coordinated promotional print materials, museum rack cards, and event collateral to invite broad community participation across civic exhibition venues.

Foundational public sector and local government experience directing regional community centre operations, recreation programming, parkland capital acquisition, and resident communications for the Regional District of Okanagan-Similkameen (RDOS) serving Okanagan Falls.

• Capital Funding & Keogan Sports Park Acquisition: Successfully secured $150,000 in capital funding and community donations dedicated to parkland acquisition and development of Keogan Sports Park, establishing a premier 10-acre regional multi-sport facility in Okanagan Falls.
• Board Reporting & Public Sector Governance: Prepared and delivered formal administrative briefings, project progress presentations, and strategic recommendations to the RDOS Board of Directors and regional Parks & Recreation Commission.
• Municipal Public Notices & Community Outreach: Led municipal communications, public notices, resident surveys, and community relations across Electoral Area "D", maintaining transparent dialogue with local taxpayers.
• Public Facility Operations: Managed daily community centre operations, recreation programming, public hall maintenance schedules, and community sports tournament coordination.
• Budgetary & Personnel Oversight: Administered municipal department operational budgets, capital development funds, and supervised local facility staff and contracted maintenance services.